Monster Energy Presents one of North America's favorite party rocking dj's, all the way from L.A., for 1 night only;

DJ FASHEN

SAT.MAR.13

Have the ultimate weekend at the Triple Challenge with the ultimate after-party at Rusty's. In partnership with Monster Energy and SBC Media (Snowboard Canada Magazine)

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DJ FASHEN

Fashen has grown to become synonymous with the art of DJing throughout the world. With a wealth of musical knowledge that spans the genres of rock, electro, hip hop, and pop, Fashen plays an eclectic mix to crowds spanning the globe. Fashen has performed for A-listers like Kanye West, 50 Cent, Snoop Dogg, Run DMC, Jay-Z, Paris Hilton, The Kardashians, and David Lachapelle at their shows and events. He’s coming fresh off the Sundance Film festival party circuit and the Vancouver 2010 Olympics and will be sprinkling star quality and golden moments at Blue Mountain.

Facebook Event page : http://www.facebook.com/event.php?eid=339542606785

Saturday, Jan 30th 2010 - - Live - - DJ ILLO of the EH! Team DJs !!!  Presented by Monster Energy, Rusty's At Blue & SBC Media.

Come in for a Night of Mayhem after the VOLCOM PEANUT BUTTER AND RAIL JAM!

Check out the Volcom PBJ schedule below. The international tour stops not only at Blue Mountain, but also at a place called "Horni Mysecky". Ahhh those Europeans and their wacky village names.

http://www.volcom.com/pbrj/indexIntl.asp?seasonID=17

ABOUT THE EH! Team DJS:

A canada based DJ collective consisting of Team Canada (Montreal), Jr Flo (Toronto), Ill (Ottawa), Pump (Calgary) and Hedspin (Vancouver). An EH! TEAM gig will give you sore arms from keeping them up in the air for so long.

Frozen Rail Jam After Party @ Rusty's at Blue (Collingwood, ON) featuring DJ HEDSPIN of the EH TEAM DJ's

HEDSPIN MYSPACE:

http://www.myspace.com/djhedspin

EH TEAM DJs BLOG:

http://theehteamdjs.blogspot.com/

NOVEMBER '09 TRUTH MIX - FEATURING HEDSPIN x MARVEL x JACEEOH

Calgarians were treated to what was arguably the most unique and musically talented Halloween event available for dance-music lovers. Killing on the Dancefloor, presented by Monster Energy and HIFI Club, posted up some of Canada’s best DJ talent at the historic Theatre Junction Grande including the MC and DJ duo of Thunderheist (recognized for their track “Jerk It” from the 2008 critically acclaimed movie The Wrestler with Mickey Rourke). Alongside Thunderheist were the otherworldly turntable skills of Mat the Alien, the vinylpedia of legendary Vinyl Ritchie, the local act with global impact (and featured artist in URB Magazines “Top 25”) Smalltown DJs, Wax Romeo and Homebreakin DJs.

Athletes Eric Jackson, Leanne Pelosi and Director Travis Robb heat up “Winterpeg’s” Premier of “Black Winter” . Prairies Tour Part 2 of 2.

Next on the Black Winter “prairie tour” was the fine city of Winnipeg, Manitoba featuring an IMAX screening of the movie and a hang session with athletes Eric Jackson, Leanne Pelosi and director Travis Robb. The crew at Royal Sports and Kings Snow, Skate, Surf along with Monster Energy wrangled up the snowboard community which is pretty hefty considering the town’s proximity to the mountains. But in spite of its isolation from anything considerably vertical and snowy it has produced some great riders and more recently the young Andrew Geeves (also in the movie).

Premiering the movie on an IMAX screen raises the energy level a bit especially when the director is also in the house and excited to see his work projected on a 72 ft wide x 53 ft high canvas. The fine detail of the athletes “crash-face” comes across much better on a screen that size and so do those sketchy but salivary big mountain lines. But better than IMAX is having the ‘real thing’ present and have the riders connect with the audience in person by sharing stories and signing autographs. Turns out some of the best stories came from the locals, like the history lesson that Leanne Pelosi got from a Flin Flon local. Yes, Flin Flon is a town in Manitoba and it’s named after a man called Flintabody Flonitan. Let that fun word combo soak in a minute….
As the movie progressed, the crowd showed their love for Leanne and Eric’s parts and gave the “that’s our boy!!” props for Andrew Geeves.  After seeing many of these premieres in the last few weeks I would say that Chas Guldemond’s part always leaves a hush in the audience as people try to wrap their brain around the number of rotations he does.

Black Ice Highway Driving and Standard Films Black Winter Premiere Blows Across the Canadian Prairies. Part 1 of 2.

 Winter has officially arrived in parts of Alberta and Saskatchewan. And by ‘parts’ I mean, in its entirety. I’m not aware of any balmy pockets of the prairies that Mother Nature has stowed away. Except for when Chinooks roll through. Regardless, the black ice on the local highway validates my hunch that winter has coated the region. The temperatures are not yet savage but seeing your breath is painful, yet thrilling because you know those fun park days and deep pow days are looming. In the mean time, looming more urgently were the movie premieres in Edmonton (presented by The Easy Rider) and Saskatoon (presented by Momentum and Outtabounds).

The prairie tour began with Edmonton at the Garneau Theatre on Wednesday October 7th. The night was presented by The Easy Rider snowboard shop and a bunch of the shop’s new guard and old guard were in attendance. If there was ever a shop that bore witness to snowboarding’s awesome development to it’s current bonafide Olympic sport status it’s The Easy Rider. The shop launched an annual snowboard contest back in 1988 around the time that Transworld Snowboarding Magazine launched and Calgary, Alberta hosted the Winter Olympic Games (10 years before snowboarding could take part). Ronald Reagan was US president and Madonna wasn’t a Material Girl yet. So it’s safe to say Waide Currie and his brother Scott have been staples in the Edmonton scene for a long time and it’s very cool to see them tirelessly supporting snowboarding to this day. The 22nd Annual Easy Rider Snowboard Cup runs April 2010. Call the shop (780-413-4554) or become friends with “The Easy Rider” on Facebook for more information.

Momentum, Outtabounds and Monster Energy have teamed up with Standard Films to bring you the Saskatoon premier of their latest film, "Black Winter" at the Roxy Theatre. Afterwards everyone is heading to Scratch for the afterburner featuring DJ Wax Romeo!

Address:  320 20th Street West, Saskatoon, SK CANADA

Doors: 8PM Movie: 8:30PM

Presented by Momentum, Outtabounds, Scratch Bar and Monster Energy. 

Facebook Event page:  HERE

Yesterday evening Standard Films Black Winter debuted to a sold out audience of more than 350 people in the prairie city of Calgary, Alberta. People began to amass at The Plaza Theatre over an hour and half before the movie was set to begin and frantically tap the Steam Whistle beer and Monster Energy reserves. Albertans are savages; a reputation supported not only by their massive secret jumps but also by their massive bar tabs (it’s part of their appeal). Especially savage is Calgary’s weather. It might be ‘summer’ as you enter the theatre and ‘winter’ as you leave so it’s in your best interest to pay close attention to the movie and build that trick list because you might be snowboarding sooner than you thought.

Faces began to stream into the theatre and amongst the anticipation some of Canada’s finest riders could be seen shuffling into the theatre including Raewyn Reid, Dustin Craven and late arrival Leanne Pelosi. With a good sprinkling of celebrity athletes in attendance, and the sound of smuggled beers being uncomfortably opened, it was show time! Footage that really had people going was Monster Energy athlete Torstein Horgmo’s insane park follow-cam and Xavier Delerue’s savage rock lines. Chas Guldemond’s part was also one to soak up because he completed an entire video part in spite of spending most of his time at contests landing tricks with obscene rotations and gymnast precision (recall that Chas recently led the TTR World Tour by landing on the podium of almost every major slope style contest in the world). Monster Energy athlete Leanne Pelosi had some respectable rail representation and shares a section with always-colourful Andrew Geeves. There was also abundant avalanche footage in Black Winter, leading one to wonder if perhaps those close calls were the inspiration for the movie’s title.

You may still be wearing flip-flops and those midriff mesh football jerseys but winter is just around the corner. And in Calgary, Alberta, that could be tomorrow. The city with unpredictable weather will be hosting the first premier of Standard Films BLACK WINTER presented by Monster Energy and Mission Snow and Skate Shop.

Standard Film's always pumps out the goods and it will surely get you excited to build that trick list, reconnect with snow friends or just talk jaded industry smack.

It's and ALL AGES event but if you're old enough bring ID if you want to partake in the complimentary malt beverages. And there will be plenty of delicious Monster Energy to guzzle.

Dom Adam from Mission Snow and Skate has ensured that a top-notch event will take place and Dom is great at putting together top-notch things and then celebrating them jubilantly afterwards. What a cheery guy!

Also in the house will be special guest rider and Monster athlete Leanne Pelosi who has a presence in the movie and you know she'll have her MGT Snowboard Camp entourage with her. Let's cheer your native Calgarian on!

FACEBOOK EVENT PAGE:
Click here

See you in Calgary tonight and stay tuned for a series of BLACK WINTER premiers.

17,000 give or take a few. Photo by Blake Jorgenson

Photo: Russell Dalby

 A dreamy vantage point for the slopestyle finals was the Monster Energy Hospitality Rig nestled beside the SRAM Tunnel of Love feature on the course. Here you could catch the perfectly stomped landings alternated by bone crushing slams including Cam Zink’s over-rotated front flip which left him with a broken foot (but I heard he enjoyed a self-administered cocktail of over-the-counter pain killers and bubbly to ensure he didn’t miss a moment of the slopestyle). The crowd reaction was insane! “This is our X Games!”, exclaimed Kona’s Graham Agassiz who was sidelined because of a broken collarbone from a previous event. Other contenders joining Graham on the bench were injured Monster athletes, and Kranked's "Revolve" film stars, Jamie Goldman and Lance McDermott.

Monster rig: deluxe roastbeef sandwiches and premier viewing for Monster Energy Slopestyle. Photo by Blake Jorgenson.

Contributing to the allure of one of Whistler’s most anticipated annual events were the professional athlete sightings including Monster Energy Athletes Sam Hill and legend Shaun Palmer. Twenty-four year old Australian Sam Hill is infamous for crushing races with massive time gaps and Sunday’s Canadian Open DH (Downhill) event unfolded accordingly with Sam crossing the finish line eight seconds ahead of fellow Monster Energy athlete, UK’s Brendan Fairclough. Steve Smith rounded out an impressively stacked podium by placing third. Racing in a different category was Monster Energy athlete and action sports legend Shaun Palmer who dropped into the Giant Dual Slalom course and made an impressive Quarter Final finish.  An amazing achievement for someone who is pushing fourty years old and is simultaneously a professional mountain biker, snowboarder, skier, and amateur tattoo artist (the latter is just a speculation).

Shaun Palmer. Pushing fourty….and his bike. Photo by Russell Dalby.

As the slopestyle acrobatics came to a close, anticipation began to build for the grande finale party presented by Monster Energy at the Longhorn Bar featuring Mix Master Mike of the Beastie Boys. Joining Mix Master Mike were some of the finest music makers in Canada; DJ Illo from the EH Team DJs, Vinyl Ritchie and Mat the Alien. People arrived exceptionally early to claim a piece of Longhorn property so they wouldn’t miss one of the world’s most celebrated turntablists perform. When Mix Master Mike finally took the stage it was body-sardines all the way to his turntables. He blazed through songs in one-minute intervals providing a constant blast of ear candy and turntablism with a good number of Beastie Boys songs thrown into the set. Hands were up in the air for a long time and when they finally came to rest and the bar lights turned on and the smoke machine turned off there was satisfaction in the air. Before the gang at Troy Lee Designs headed out, including Troy Lee himself, Mix Master Mike was handed a limited edition helmet signed by Shaun Palmer and Troy Lee. An appropriate gesture at an event that celebrates the evolution of mountain biking and having a collective good time.

Dont' let the lasers cut your fingers. Mix Master Mike show. Photo: Blake Jorgenson.

Mix Master Mike show at the Longhorn Bar. Photo: Russell Dalby.

And this is what he looks like. Photo: Russell Dalby.